IDA Launches New 777 Impact Campaign

In celebration of its 70th anniversary, the International Dyslexia Association (IDA) has pledged to improve the lives of at least 700,000 families, students, and professionals touched by dyslexia with its new 777 Impact Campaign. As many as 15–20% of the U.S. population have symptoms of dyslexia or are dyslexic. “That’s over 40 million people who struggle with a basic privilege that most of us enjoy every day without even thinking about it,” says IDA’s new CEO Sonja Banks. “We must do better. The future and untapped potential of so many is at stake.”

But there is hope. “Although dyslexia can make reading more difficult,” says IDA Board Chair Jennifer Topple, M.S., CCC-SLP, “we know that with informed parents and communities, the right resources and effective instruction for both students and teachers, almost all individuals with dyslexia can learn to read. As the organization that has been serving individuals with dyslexia, their families, and professionals in the field for 70 years, IDA is uniquely positioned to lead this critical effort.”

Specifically, IDA’s 777 Impact Campaign will train, advocate, and educate by

  • supporting 7,000 Teachers through training and scholarships;
  • improving the lives of more than 70,000 Children through quality educational services; and,
  • serving 700,000 Families, Students, and Professionals through family assistance, educational resources, training, and support.

You can help by visiting!/donation/checkout and donating today. Your dollars will fund teacher scholarships from local branches, an all-new family resource platform, educational materials aligned with IDA standards and Structured Literacy™ best practices, expansion of IDA’s educational training initiative to train more teachers and help more students, family conference scholarships, and additional research. “We hope that you will join IDA in this fight for children with dyslexia,” says Ms. Banks, “because reading transforms minds.”

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