October is dyslexia awareness month and the beginning of the Go Red For Dyslexia campaign.   

This is where we take over social media with a wave of dyslexia positivity, light buildings up all over the world in red light, and focus on raising awareness in schools, organizations, businesses and communities.   It’s all about starting a conversation and directing that focus to ways to make our world more accessible and inclusive, as well as celebrating the amazing things that people with dyslexia and literacy differences can do.   

Why red?  

We’re reclaiming red – it’s a color that many people with dyslexia associate with their mistakes being highlighted in school, or getting things wrong, and we want to tell the world that we’re more than those red marks. Our red is bright, bold and brilliant, and we want to take it back and use it to celebrate and create positive change.   

 Are you with us?  

• Lighting your local landmarks red    

• Change your company logos to red (get in touch with us to sparkle up your logo red for free)  
• Wearing something red    
• Invite us in for a free 15 minute neurodiversity in the workplace conversation starter